Building your online home
You have skills, knowledge and experience but potential clients and customers are not going to know this unless you showcase them. Creating a website will help you gain new clients and help potential customers find you.
The advantage of a website, over focusing totally on social media is that you have complete control over your brand, message and content. The last thing you want to do is focus your efforts on a third-party platform where the algorithm can change at any time and shut down your dreams, in a second.
Let’s pretend you want to become a freelance graphic designer, and your previous experience was working for high-profile tech companies. It’s important that you feature the type of content below on your website:
When someone comes across your website, it’s very likely that they will want to know more about the person behind the business. Create a strong page that includes information about your experience, knowledge and experience. Don’t write a six-page essay, keep it brief and to the point. Try and tell your story.
One of the biggest mistakes people make is not including a call to action. Add a sign-up form for your email list, or, links to social media profiles.
Add testimonials to your website
Ask previous employers (don’t ask your current employer if you haven’t quit your job yet!) and anyone you think could give you a testimonial based on your experience and knowledge for the type of service you’re going to offer clients or customers.
Building trust takes time but having testimonials will help. If you can, create a case study which looks at a particular person or business you’ve worked with and show how you have helped them, try and include any data which backs up your statements. Testimonials and case studies will take some time to create so don’t stress if you don’t have any at the time of launching your website.
Add examples of your work in a portfolio
Depending on the type of niche that you are working in, it’s a good idea to showcase your skills in a portfolio. If you’re a graphic designer, create logos and designs that are going to impress potential clients.
Prove that you are knowledgeable about your niche
Write articles around your niche, so, taking the example of the graphic designer, write about branding, design and any other topics that you want to focus your services on. Tell stories, share experiences and prove to potential clients and customers that you have the knowledge and experience to help them.
This article just skims over the tasks needed to build the perfect home for your new business, so subscribe to my free monthly email and together we will go help you build your online presence and become a successful remote worker.